Peer Schneider, the Power Behind Games Media Today

(Last Updated On: Dec 4, 2017)

Peer Schneider is a pioneer in the world of online gaming media, and for many, his name is synonymous with online gaming coverage.

Education and Career

Originally from Brüggen in Nordrhein-Westfalen, Germany, Peer Schneider (born June 1971; age 46) attended St. Wolfhelm Schwalmtal in Schwalmtal, Germany, in his earlier years, and went on to attend Sophia University in Japan, where he studied comparative culture from 1990 to 1994.

Schneider attended Rheinische Friedrich-Wilhelms-Universität Bonn, also in Germany, in 1994 and 1995, followed by the University of California, Berkeley, from 1995 to 1997, where he studied journalism, paving the way for the career he would become known for.

Schneider wrote for Pro Verlag for less than a year in 1995, before moving on to work at Imagine Games Network, widely known simply as “IGN” today.

Peer Schneider and IGN

Peer began at IGN in 1997 after Imagine had rebranded as IGN64. Prior to that, he had founded the popular Nintendo fansite Nintendojo, and while he is not associated with the site today, it is, in fact, still up and running.

Schneider, now 45 years old, got his start playing video games with a Fairchild Channel F. He eventually fell out of playing video games, but his now-wife bought him a Super Famicom for his birthday while he was attending college in Japan. He was inspired by game series such as Mario and Zelda.

Schneider has said that he started Nintendojo as a dedicated Nintendo website because the volume of games coming out of the company was more manageable to cover than the lineup coming out for the Sony PlayStation, which developers were far more prolific with. Nintendojo helped him get his job at IGN.

The site existed as a set of differently branded gaming sites dedicated to a variety of different systems back then, and Schneider was brought onto the team to help turn the site into a unified gaming destination covering many different platforms.

Schneider has held several different positions since he began at IGN in 1997. Initially, when the company was known as Imagine Media, Schneider was an editor/editor-in-chief. In March of 2000, he was named network director, and he became a senior publisher for the company in January of 2005. Just a couple of months later, in August of 2005, he was named the vice president of content publishing. He became a publisher in November of 2007, and held that position for six years and seven months. He became the general manager and senior vice president of the company in May of 2014, and executive vice president and chief content officer in June of 2017. He holds that position to this day.

Peer Schneider and Wife Murasaki Schneider

Peer Schneider (age 46) and wife Murasaki Jo Schneider (age 45) presumably met during his time at Sophia University in Japan (1990 to 1994). Peer Schneider and spouse have children and live in a nice neighborhood in San Rafael, CA. They bought their 7-bed home in 2008 for $1,325,000. Peer and his other half have lived in Torrance, San Francisco, Richmond, and Brisbane, CA prior to that.
Peer said that while life does take up more time these days (now that he has wife and children) and while he may not be quite as passionate about games as he used to, he remains excited to see what comes next for the industry.

Peer Schneider Net Worth

Schneider’s net worth is not known, but we can “guestimate” it. IGN Editor salary is around $55,000 and IGN Entertainment Director salary is around $150,000. Adding the value of the home and other assets, we can estimate Peer Schneider’s net worth at around 3 million dollars.

Peer Schneider Meme – the “Reaction Guys”

One of Schneider’s most well-known appearances is in the “Reaction Guys” meme, also known as “Gaijin 4Koma” (four-frame foreigners). The meme consists of two photos of the same four people: IGN reporters Matt Casamassina, Craig Harris, Chadd Chamers and Schneider. In the first photo, the four look disinterested and lethargic at the Nintendo presentation at the 2003 Electronics Entertainment Expo (E3). This was the year at which Nintendo treated “Pacman vs.” as a major title for the Nintendo GameCube.

The other essential half of the meme is the same four men at the following year’s Nintendo E3 conference. This one, widely considered one of Nintendo’s all-time best E3 conference presentations, featured Nintendo’s reveal of “The Legend of Zelda: Twilight Princess.” Casamassina, Harris, Chamers and Schneider are visibly hyped at the announcement, which drew a rave reaction from the rest of the crowd as well.

Schneider has talked about the meme in the past, specifically on the Kinda Funny Gamescast, a gaming podcast put out by the media company Kinda Funny, stating that the four had actually seen the trailer prior to the reveal of “Twilight Princess” and had staged a reaction shot for the second one. Schneider said the meme has been adapted for manga, anime and a variety of other media.

Schneider has been with IGN for a long time, and he told Don’t Die in early 2017 that his passion for gaming remains.

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